Espresso Marketing
Understand Your Coffee Order

How It Works

Our subscription marketing services have some basic rules to follow, to ensure that you get the most out of your services, and that we can help your business move forward.
How Espresso Works

Step 1: Pick Your Coffee

Start by picking your coffee. Note that the plan (drink) you pick should reflect your current business turnover, and/or the services you require the most. Keep in mind that you can cancel your subscription, and also change subscriptions each month so you’re not locked into either price or service tier.

If you are an Enterprise level business, or your turnover is more than 2 Million – then you may find more ROI value in our high-end packages. Head over to our Partner Agency website to discover more.

Choosing Your Blend

Marketing budgets for B2B and small business should be roughly 3%-5% of your total revenue. If you’re a B2C, or you’re looking for faster growth, you may need to invest on the higher end of that estimate.

Step 2: Understand Your Order

Your order commits you to an ongoing monthly subscription to LD’s Espresso Marketing service until you either cancel, or change to another blend. You’ll be charged automatically every month, similar to any other subscription model.

Once you begin your subscription, you’ll be set up with a task portal that will manage your projects and communication. Don’t stress! We know that new software can be daunting so we keep things easy and operate this with a simple dashboard, and your regular emails.

Your subscription can be cancelled at any time. Please check out our Refund Policy before you get started.

Number of Task Requests

The number of tasks in your plan is the maximum number of requests you can ask of us each month. Not all tasks will take the same amount of time, which means that there may be months where you don’t get the full number of tasks if you’ve asked for something complex or that takes longer. Each time you open a new task, the time will be estimated for you in terms of either hours spend, or estimated delivery day, so you’ll always know where you stand.

The bigger your plan is, the more requests you have available to you. Unused requests don’t roll over into the next month, so be strategic.

BONUS: We know sometimes that knowing what to ask for in marketing can be tricky. Your dashboard will offer task suggestions and example tasks for you, regardless of what subscription blend you are on.

Active Tasks

The number of active tasks in your plan is the number of tasks that we can do for you at one time. A task must be completed before the next task can be started. Higher priced blends allow more active tasks to be worked on at one time.

Keep in mind that with Espresso, your tasks are structured by time by the Espresso team. For example, one month you might request a flyer design, and then once that task is complete, your next task is a new website. The flyer might take us 4 days to complete, but the website more likely will take 8-12 weeks. This means that your website task will use up your subscription for the rest of that month, and the following months, until it’s completed.

Please Note: If you cancel your subscription during an active task, you will forfeit the final delivery of that task.

Tiers of Service

The tier of service in your plan relates to the kind of marketing tasks you can ask us to do. You can find out what services are available in your blend on our services page.

If the request you make doesn’t fit in your tier, then the request may not be accepted by our team. However this doesn’t mean it can’t be done. You can always upgrade your plan to make the request, and then downgrade after it is complete. We recommend that you speak to our support team before you make this change.

Additional Costs

It’s important to be aware that your monthly subscription does not include ad spend or 3rd party costs. These costs include things such as Google Ad Spend, Website Hosting Fees, CRM Platform Fees, Software License Fees, etc. When selecting a service that is likely to incur additional costs, we will make you aware of these costs before you proceed.

Step 3: Submit Your First Task

It really is as easy as 1-2-3. Once you’ve signed up, you’ll get a welcome email with even more fun instructions and guides to help you get the best out of your caffeine boost.
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